Feb 19 2010
You can’t skimp on blog content
First rate content is essential if your goal is to attract a loyal and active readership. I’m offering a series of content classes in the San Francisco Bay area. If you’d like to learn how to sharpen your focus and eliminate the problems which make your readers leave your website, this class is for you.
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Writing First Rate Content
#1 in the Creative Assets Series
March 2nd, 6:30 – 9:00
Class Fee $35.00
Classes held at BZHive Coworking space
80 Mark Drive
San Rafael, CA
What’s so important about first rate content?
Let’s look at Stacy’s problem to understand what happens when readers encounter poorly formatted and poorly proofed copy.
Stacy has a blog about restoring historic homes. Her niche is well-defined, which is a very good starting point for a successful blog. She grew up in a historic area of Boston, has restored three homes herself, and she’s enthusiastic and knowledgeable about architecture, restoration, and the challenges restorers face. She’s the perfect person to write this blog.
But we’ve got some problems. Like almost every blogger out there, Stacy is an average writer and, worse, she is an average proofreader. Besides those issues, Stacy does not know how to format her posts for web readability.
She writes carefully and lovingly, about interesting topics relevant to her audience. But she is producing second-rate content.
Her poor readers are subjected to spelling errors, grammar errors, and long lines of type with no white space. Even the most devoted reader is repelled by these readability issues. The question in the reader’s mind is “Why doesn’t she care enough to proofread?” Trust is eroded.
No matter how great your content is, if it is not brain-friendly, it will not produce the results you want. Your reader’s finger is on the click-trigger, just itching to go to the next place. Don’t give them a reason to leave your site.
Publish first-rate content – or lose your audience.
Class #1 in the Creative Assets Series includes tools and resources which help you develop first rate content for your blog or other project.
To pre-register, go to the registration page.
If you have any questions about the class or upcoming classes, feel free to email Suzanna:
suzannastinnett@gmail.com
Happy blogging!
People who work with Suzanna say:
“Suzanna explains everything in such a personal, easy to understand way. In the middle of her live workshop, I suddenly realized I was feeling excited rather than overwhelmed, and I left feeling empowered to begin my blog!” Abba Anderson, LAc, CCHT, MSOM
“I thought I had great content for my upcoming blog. I am so glad I turned it over to Suzanna before I went any further — she helped me see how to work with blog formats, which actually make my writing much more clear and give me a structure to work with. She’s a creative and focused professional, and her contribution to my process was priceless.” Barbara V.M., Santa Rosa
Suzanna Stinnett is a gifted proofreader with over 25 years of copy proofing under her belt. She has studied web readability for the past decade. Her other accomplishments include her book, “Little Shifts,” published by Sourcebooks, and over 400 articles currently on the web. She teaches workshops on collaborative marketing and web tools, consults privately, travels and speaks on the new culture of creatives, and is working on her next book, “Cloud Alchemy,” based on her manifesto for the conscious web citizen.
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